Bnc10 is a new banking concept that aims at offering their users a new experience when managing their money.
Created in Barcelona, it was envisioned with the intention to revolutionise the current banking system by bringing an intuitive, transparent and cool vision.
When analysing the current banking options, it is inevitable to see how big companies in the sector show a lack of skills in offering a functional, reliable and intuitive digital service. Moreover, the corruption cases that affected these companies is a big handicap to create a healthy company-service-client relationship.
However, traditional banking has always been the responsible of managing the accounts of families, which provided it with a feeling of security. This kind of feeling is crucial when referring to money.
Every day, more people are looking for banking alternatives, from a visual and aesthetical point of view, that are in line with their social consciousness; and millennials stand out here as digital natives that are conscious about their actions. Therefore, millennials are our main focus as heavy users.
During the research process, in the survey we found out that almost everyone agreed to use traditional banking because there was no alternative, but they also revealed that they would prefer a free and easy-to-use alternative to manage their money in a more ethical and conscious way.
Their main concerns were banking commissions, the information not being too clear, the difficulties to transfer money from different banks, the slowness of the paperwork and high levels of frustration due to having to attend the offices to sign paperwork.
We defined the user persona using the principal ideas for a good business development with the aim of gaining loyalty and profits in the long run.
In this case we refer to Martin, a 30-45-year-old male, economically independent, who is starting to be conscious about the financing environment and wants to do his part. He is young, educated in the digital era and spends his days out from home. Therefore, he needs remote managing of his financial services.
The application will include a current account with its own IBAN, prepaid card, instant social payments for friends (request, pay and split), notification of expenses and analysis. It will also include joint accounts and wallets to manage money and savings.
Due to it being an application that will be developed and growing in the long run, the information architecture will stem from a solid basis to develop the MVP, taking into consideration that it —or part of it— will be modified to add new functionalities to the base product.
To develop an structured UI according to the graphic idea defined previously, we chose a remarkable colour palette along with a simple and not-too-pretentious iconographic style.
In this case, the product is in constant development. You can download the official app on the App Store or on Google Play.
*This project has been developed in joint collaboration with the team at bcn10 by sharing different points of view and always agreeing on the outcome.
